Director Interviews

Director Interviews

"Théo Marchand on shooting performance over reaction." — 2026-02-18 — A long-form conversation about why his commercials feel less like ads and more like short films.

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Production Notes

"The 41-day year: what we shot in 2024 and what it taught us about scheduling." — 2026-04-22 — A breakdown of every shoot day, the bottlenecks, and the three pr

Tech Reviews

"Alexa Mini LF after 80 shoot days — what fails, what does not." — 2026-03-30 — A maintenance log from our owned bodies, with notes on FSND drawer wear, sensor

Behind the Scenes